Indonesians still prefer wet markets, survey shows
Thursday, April 19, 2007
Ika Krismantari, The Jakarta Post, Jakarta
Living
the life as a devoted mother/wife and a full-time career woman,
52-year-old Sri Widyawati refuses to be categorized as one of today’s
modern working moms — when it comes to shopping, she always prefers to
do it the traditional way!
"I insist on buying fresh food every day from the itinerant grocery
vendors in my neighborhood, and I shop at the mom-and-pop grocery
stores near my house to buy personal-care goods. I rarely go to a
hypermarket or supermarket because of the distance and higher prices
involved," Sri confided to The Jakarta Post on Wednesday.
Inheriting household management skills from their mothers, Sri and
other so-called conventional moms would appear to be on the increase in
Indonesia, at least according to a newly released survey by Nielsen.
The survey on the outlets that people most frequently visited to do
their shopping between 2005 and 2006 (interestingly, how much money
they spent in each type of outlet was not covered) reveals the
surprising result that the majority of urban Indonesians still prefer
to do their shopping in traditional outlets.
According to the survey results, despite the rapid spread of
hypermarkets and other modern retail outlets around the country, people
still prefer traditional grocery stores to hypermarkets. The
respondents said that they visited traditional outlets 25 times on
average per month, while they only visited modern outlets two times per
month.
The survey also revealed that people tended to visit wet markets on
average 12 times per month, while the frequency of visits to
supermarkets and minimarkets only averaged three times and five times
per month, respectively.
The 2006 survey, which covered a sample of 1,385 respondents in four
major cities — Jakarta, Surabaya, Bandung and Makassar — also
revealed an increasing tendency to purchase groceries from itinerant
vendors, who supply fresh food directly to the consumers right in front
of their doors.
According to the survey, people purchased groceries from such vendors
19 times a month on average, an increase from 13 times a month in 2005.
"The
reasons are quite logical as these traditional outlets offer lower and
negotiable prices, and are also close to home. Besides that, these
kinds of outlets also provide a greater choice of fresh produce.
Remember, Asians, including Indonesian people, love fresh produce and
food. That’s why hypermarkets have failed in China," Nielsen director
for retailer services Yongky Surya Susilo said during the presentation
of the survey results.
Yongki’s statement is supported by the fact that almost half of Indonesian monthly household spending goes on fresh foods.
In 2005, the average household spent Rp 459,000 (US$50.40) on fresh
foods, or 52 percent of the average monthly expenditure of Rp 891,000,
an increase over the 50 percent and 47 percent recorded in 2004 and
2003, respectively.
At present, traditional outlets still dominate the Indonesian retail
market, with the total number of such outlets standing at 1.78 million
in 2005, up 2 percent compared to the previous year, while the number
of modern outlets stood at some 8,000 in 2005, and 6,700 in 2004.
In value terms, Indonesia’s retail market is one of the biggest in
Asia, and maintained double-digit growth for three consecutive years up
to and including 2006.
Indonesia’s retail market increased by 14.3 percent in value to Rp 63
trillion in 2006 from Rp 57 trillion in 2005. Meanwhile in 2005, it
increased 17.7 percent from Rp 48.6 trillion in 2004.
Indonesia forms part of the growing Asian retail market, which accounts for 32 percent of global retail sales.
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Semangat, semangat, semangat…Ka!